Past Event Overview
The ASA was pleased to bring members a unique session this September, focused on digital innovation.
This presentation explored Rosella Street’s pioneering work in Digital Product Passports (DPPs), with a focus on their application within the steel industry. As global supply chains face increasing pressure to demonstrate transparency, sustainability, and circularity, DPPs offer a transformative solution. Mick Fritschy showcased how Rosella Street’s platform enables steel producers, suppliers, and recyclers to track material provenance, lifecycle data, and environmental impact.
The session highlighted:
- Practical use cases
- The potential for DPPs to unlock new efficiencies and market opportunities across the steel value chain
Event Speakers
Mick Fritschy
Director and Co-founder, Rosella Street
Mick Fritschy is the Director and Co-founder of Rosella Street, a purpose-driven technology company focused on sustainability and circular economy solutions. With a background in digital innovation and strategic leadership, Mick has led the development of Rosella Street’s Digital Product Passport platform, helping industries—including steel—enhance traceability and environmental accountability. He is passionate about leveraging technology to drive systemic change and has collaborated with industry leaders and policymakers to shape the future of sustainable material use.